Founded in 2003, Yijia Home Group has consistently focused on customization, aiming to create eco-friendly homes. Through its evolution from wardrobe customization to whole-home customization and then to whole-home eco-customization, it has achieved the full integration of 'customization,' 'whole-home,' and 'eco-friendly.' The company actively promotes the integrated development of the home furnishing industry and ecological environmental protection, serving as an advocate and leading brand in China's eco-customization sector.

With robust capabilities, the company operates three major production bases in Guangzhou (Guangdong), Xuchang (Henan), and Jingmen (Hubei), covering a total area of 460,000 square meters and employing over 2,000 staff. In recent years, Yijia has been dedicated to refining its industrial chain layout, aspiring to build a strong and resilient home furnishing industrial group.

In 2015, Yijia invested 800 million yuan in Henan to establish a fully integrated furniture manufacturing industry chain, combining a 'panel production and processing plant,' a 'veneering plant,' and a 'furniture manufacturing plant.' It introduced German imported equipment 'Dieffenbacher' and utilized Industry 4.0 technology to digitize supply, manufacturing, and sales information, enabling intelligent production. Upon project completion, it can produce 150,000 cubic meters of straw board and 700,000 sets of eco-friendly finished furniture annually, with projected sales revenue of 1.35 billion yuan, making it one of the largest and most technologically advanced home furnishing enterprises in the domestic custom furniture industry.

One of the largest and most advanced in the custom home industry.

Over 14 years of development, Yijia's marketing and service network now spans across China, with over 800 franchised stores. Leveraging big data for precise customer acquisition, it pioneered a new O2O marketing model. Through self-built e-commerce platforms, Tmall flagship stores, WeChat, and online channels, it gathers potential customer information. After initial communication and measurement confirmation, dealers execute orders, creating a consumer loop of 'online traffic, offline service' for maximized sales. In the past three years, Yijia's annual sales growth rate has consistently exceeded 50%, with a remarkable 78.5% growth in 2016, marking it as the biggest dark horse in the custom home furnishing industry.

Moving forward, Yijia will continue to uphold its corporate philosophy of 'Creating value for a healthy lifestyle,' focusing on the whole-home eco-customization sector. By persistently manufacturing eco-friendly furniture, integrating whole-home living spaces with intelligent craftsmanship, and utilizing its strengths along with internet marketing models, it is committed to providing one-stop home furnishing services for Chinese families. Eco-friendly Yijia, let's work together! The next decade promises even greater brilliance for Yijia!